Specialties is a new company that will change the fashion and
business worlds forever by selling business attire that makes people
look like animals. This will be very popular with young
professionals. No one else has ever been bold enough to start a
company like ours, but all the indicators suggest that we will be
reaching a large, untapped market.
are dedicated to providing high-quality animal suits to professionals
from all walks of life.
are many companies that sell business clothing. However, Animal
Specialties is the first clothing company to specialize in selling
business clothes that also allow the wearers to look like their
favorite animals. Since many people don’t like having to wear the
same boring suits every day, there is a wide market for suits of
professional clothes that look like elephants, giraffes, zebras,
hippopotami, and many other popular animals.
biggest market consists of young professionals who are willing to
think outside the box. Older people may not appreciate the idea of
our company, or think that some animal costumes are not suitable for
everyday office use. However, market surveys indicate that the
younger generation is more interested in new ideas, and that they are
eager to dress up as animals at work.
and Sales Strategies
Specialties will launch with a large-scale advertising campaign in
popular lifestyle and fashion magazines aimed at both women and men,
We will also sponsor launch parties in major cities around the
world. Everybody is going to know about Animal Specialties, and the
due to the fact that our company is fulfilling a previously-unmet
need, we will also get a lot of free media attention.
now, our company consists of three people. The president, Regular
GeoX, was the originator of this visionary idea. He has a lot of
experience with animals and knows how best to guide the young
company. Our vice president, Mr. Y, is the former editor of several
prominent fashion magazines, and brings us his experience and
knowledge of the industry. Finally, our fashion designer, Ms. Z, is
an expert in the field: she has years of experience designing animal
costumes for circuses, theaters, and carnivals. The actual
production of the costumes themselves will be outsourced to trusted
professionals in Indonesia and Malaysia. As the company expands, we
will naturally hire new people to deal with the additional demand.
estimate that we will need approximately seven million dollars for
initial expenditures, including production, advertising, and office
rental space. However, this represents a very safe investment, as
all of our research indicates that sales will be high. We should be
able to recoup investors’ money in as little as six months.