I don't like to
extoll amazon, which has a reputation for bad worker conditions, but
I have to say, the paperwhite is...well, pretty much perfect. It
does one hundred percent of what I want it to do. My needs in this
regard are fairly simple, admittedly, but this device satisfies them
thoroughly. Which is why this marketing blitz for the forthcoming
super-fancy kindle oasis seems so dubious. THREE HUNDRED TEN DOLLARS
is what this sucker will cost you (assuming you want to "upgrade"
to the version without "special offers," aka "ads,"
which of course you DO, and the fact that amazon pretends like this
is a legitimate choice is undeniably egregious, especially the way
that, even if you opt out, you'll STILL get "recommendations"
until you turn them OFF in the settings--quite shameless). That is
over three times the price of a normal kindle and almost three times
the price of a paperwhite. And what do you get for that? Well,
according to this
slate article, this is meant to be a kindle "for book
fetishists." That seems like a tall order; how does this device
try to accomplish this? Well..."amazon has lovingly designed
and crafted it," for one. It's thinner and lighter and it holds
a longer charge. Also, it's asymmetrical, which I guess is
a...thing?
Sorry, but I can't help noting that
this is all nonsense bullshit. None of these factors have the first
thing to do with why people fetishize books. Let me ask you this:
does the kindle oasis replicate the smell of an old Penguin Classic
or a fat Del-Rey fantasy novel? If so, then hey, sign me the fuck
up, but otherwise, whom do you think you're fooling?
“If you’re an avid golfer,
you want to buy the best clubs,” says Neil Lindsay, Amazon’s vice
president of devices. “If you’re an avid reader, well, you’re
going to want the reading device that’s right for you.”
Look, I know that Neil Lindsay is a
corporate flack and therefore required by his job to sling the
bullshit, but that doesn't mean it's not objectionable, on several
levels. Most trivially, because this claim is just dumb; not once
have I thought, of my kindle, dang it--if only this device were
lighter. Or whiter. Or whateverer. All things
being equal, would I go for a lighter version? I guess,
but it's just not an issue, notwithstanding
amazon's effort to make it into one for marketing reasons. I'll
admit that longer charge times would be cool, but again, that's not
really a meaningful factor. As things stand, I've never even come
close to wearing my battery down. I'm sure the new device is all very technically impressive, but practically speaking...come on.
On a slightly more serious level, it
irks because it's just insulting to readers: you really
want to tell people using "lesser" kindles that they're,
uh, worse readers? Gimme a break.
By far the worst, however, is
(relatedly) the attempt to create an "elite" class of
readers. Golf is expensive; not everyone can play it. But everyone
can read! Used books are cheap, and if they're not cheap enough
there are still--god knows how, in this age of anti-government
mania--public libraries. I'll grant that the existence of ereaders
of any kind already divides people along
socioeconomic lines, but it seems to me that there's quite a
difference between saying "here's a device to read books on"
and "here's a super-ultra-luxury device that the real
readers can read books on." Don't try to make reading into a
rarified activity that only the rich can afford to do "properly."
It should be obvious why I find that ideologically objectionable.
Meh. It's hard for me to picture this
really catching fire (ha ha, get it, like kindle fire, the amazon
tablet? Oh, forget it)--amazon's previous attempt at a super-fancy
kindle, the voyage, met with muted enthusiasm--but what the heck do I
know? Maybe there IS a group of people super-eager to differentiate
themselves from lame regular readers. But
whatever we do, let's not buy in to the delusion that they actually
do care about reading more than the proles. It
just boils down to pure consumerism.
NONE OF THIS IS TO SAY, mind you, that
if amazon wants to send me a free oasis for review purposes, I won't
read hella books on it and tell you what I think. God knows I'm for
sale.
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