The machine that goes "Bing!"

Those commercials for Microsoft's new search engine thingie are clever, but holy god, how is it possible that a behemoth like MS couldn't afford to get a consultant to point out that the term "decision engine" sends a very clear message, and that message is "we think you rabble are all weak-minded buffoons incapable of making your own decisions. Why don't you sit back and rest your tired li'l brains while we decide what you do and don't need to know?"

I don't know; maybe it's a great feat of engineering, but I'll never know, because seriously: fuck me? No, Microsoft, fuck you.