Dear Anheuser-Busch
Please stop pretending that "drinkability" is a real thing. You are embarrassing yourselves and everyone around you. I mean, the speciousness of this term is self-evident of course, but to spell it out: YOU don't believe in it. WE don't believe in it. You KNOW we don't. We know you know we don't--so it's just condescending and kind of insulting. Please go back to talking lizards and the like. They make a more convincing argument.
Love,
GeoX
Reminds me of the first time I saw a Coors Light billboard with the tagline "Taste the Cold!" If cold tastes like Coors Light, then I assume it doesn't taste like much at all.