Incredibly petty things that annoy me

Today's incredibly petty thing: you go to amazon looking for something, and as soon as you start typing, you get a list of other things people have searched for that start with the same letters, and unless you're looking for something really obscure, it'll almost certainly be the case that somebody else has searched for exactly the same thing. Goddamnit, amazon, how am I supposed to maintain the illusion that I'm a unique individual with unique characteristics when you keep rubbing the unassailable disproof of this theory in my face?

UPDATE: Google also does this, but I usually use the Firefox start page version of google, which doesn't play you like that.